Whisky is a unifier and this could not be more evident than the responses to the devastation in Japan. Here are some of the events that I am aware of so far. I will try to update and add events as I learn about them. If you know of any other past or future whisky fund raising events please let us know.
Gordon & MacPhail stepped up big time and auctioned off the newly released Generations Glenlivet 70 Years Old to aid the Japanese earthquake and tsunami victims. The winning bid for this majestic whisky was £15,000. You can read more about it here.
Independent Distiller’s of Scotland created a special blend to help raise funds as well. Arran, BenRiach, Bladnoch, GlenDronach, Glengyle, Kilchoman and Springbank came together for the cause and is releasing the Spirit of Unity. You can pre-order a bottle at Loch Fyne Whiskies and Royal Mile Whiskies.
Umamimart is hosting an event in San Francisco on April 5th that includes food and drinks. Bulleit Rye, Glen Grant, Glenrothes and Suntory Yamazaki are the whisk(e)y related sponsors. There are of course many other sponsors.
There are also numerous local, smaller whisky groups and shops putting together fund raising efforts that will not get much attention but their efforts are just as important. – Chris